Popularly called ‘The Fountain of Youth’, added to skincare for its skin rejuvenation properties. Our Hyaluronic Acid is made by producing enzymes from a bacteria-based bio-fermentation process and NOT sourced from poultry (roosters' combs) or cow’s, as are many others. Hyaluronic Acid has the ability to absorb up to 1,000 times its own weight in water, so it is therefore the most efficient humectant moisturiser we have to date.
Hyaluronic acid is what gives the skin its volume and fullness. It is one of the chief components of the extracellular skin matrix and it contributes significantly to cell proliferation. Aging can result in the loss of hyaluronic acid, which in turn results in skin that has less volume and the formation of wrinkles and folds. Its hydrating properties result in increased skin smoothness, softening and decreased wrinkles.
Its rejuvenating properties result in increased skin smoothness and softness. It also protects the cell structure and defendS against external threats and bacterial infections. It exhibits viscous flow, elastic and pseudoplastic properties. This property is unique to Hyaluronic Acid, so you can see why it is popularly called 'The fountain of Youth'.
By its nature, Hyaluronic Acid retains water like a sponge, has the ability to absorb a thousand times more than its own weight and plays an important role in tissue hydration, lubrication and cellular function. In short, it is an excellent skin moisturiser.
When the body cannot produce enough of coenzyme Q10 on its own anymore, then low molecular weight hyaluronic acid can penetrate through the skin to reestablish the hyaluronic acid content to more youthful levels.
There different types of sodium hyaluronate. We use the most bioavailable form (click here for the meaning of bioavailable) and we do not use the complex form which is linked to exasperated inflammation and allergies.
Alex Schauss, Ph.D., Director of Natural and Medicinal Products Research at AIBMR Life Sciences, explained that aging causes variations in natural hyaluronic acid concentrations in the skin. He points out that enhanced hyaluronic acid levels seem to increase collagen production